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Wednesday, October 30, 2019

11:27 AM

Google's Pixelbook Go Is the Best-Looking Chromebook Out There — But There Are Better Options for the Money


Google's Pixelbook Go Is the Best-Looking Chromebook Out There — But There Are Better Options for the Money
Google's Pixelbook Go Is the Best-Looking Chromebook Out There — But There Are Better Options for the Money

Google’s been pushing its Chromebooks on us since it released the matte black CR-48 prototype in 2010, telling the world that laptops today were simply glorified web browsers — or Android devices, I’m still not sure which. In a way, it was right. Chromebooks have become incredibly popular devices for children and teens in school, and even as secondary laptops at home thanks to features like instant booting, touchscreen displays, and a pretty low price. They’re also dead simple to use if all you need is the web, which is what most of us want anyway for checking emails, griping about the news, or watching videos online.

Still, Google’s new Pixelbook Go lacks amenities or features that would make it feel like anything besides that prototype laptop from a decade ago. It’s certainly adorable, and at $650 is affordable compared to high-end laptops. But those good looks can’t make up for what’s missing, and what’s missing is a laptop with forward-looking features.

It’s certainly the most appealing Chromebook around. Its matte black magnesium build, rubbery bottom, rounded corners, stereo speakers, and a huge trackpad make it feel surprisingly high-end. It’s got a USB-C port on each side, along with a single headphone jack. It’s also super thin, and weighs a few ounces over two pounds. It’s a real looker, a rarity among laptops at this price point.

In terms of specifications, the Pixelbook Go feels like any other laptop. The 13-inch touchscreen display packs a 1080p resolution (and 1080p webcam), it has 64GB of storage, and a healthy 8GB of RAM (the $1399 model gets you a 4K UHD screen, quadruple the storage, and double the memory). The display’s especially reflective screen makes outdoor use a hassle, but videos look pretty crisp.
Chrome OS itself is suited perfectly for the Pixelbook Go. The operating system, based on the Chrome web browser and capable of running Android apps, is not designed for crazy workloads or serious production work, but more for writing, web browsing, and some app use. Download your game of the week, install Netflix, maybe add Slack to check in on work, and go about your day. And go about your day you can, as the Pixelbook Go’s battery life will get you about 12 hours of use before you’ll need to charge it up again.

Google's Pixelbook Go Is the Best-Looking Chromebook Out There — But There Are Better Options for the Money
Google's Pixelbook Go Is the Best-Looking Chromebook Out There — But There Are Better Options for the Money
 If you’re looking for a Chromebook that facilitates more creative work, like drawing, you can certainly accomplish that with the Pixelbook Go, albeit with your finger. But that’s where the Pixelbook Go begins to falter. It lacks any pen support, so you can’t use Google’s Pixelbook Pen with it. And don’t count on serious photo or video editing.

Other missteps include the lack of any biometric security features, meaning you’re forced to type your password or other authentication information manually. A fingerprint sensor enabling quick login or authentication would do wonders for a laptop billed as being ready to go whenever you are. As for the whole “Go” portion, it feels like a failure of imagination to leave off any cellular connectivity, especially since the creation of Google Fi, the company’s wireless service.

Where’s my LTE-equipped Chromebook? Sure, it may not be popular, due to extra costs and the fact that, in a pinch, you could simply use your smartphone as a wireless hotspot for your Chromebook. But that adds another layer of complexity it feels like the Pixelbook Go should attempt to simplify if it wants you to experience the web wherever or whenever.


Google's Pixelbook Go Is the Best-Looking Chromebook Out There — But There Are Better Options for the Money
Google's Pixelbook Go Is the Best-Looking Chromebook Out There — But There Are Better Options for the Money

 All in all, the Pixelbook Go feels like another reference design instead of an actual laptop. Competitors like Dell offer better-equipped Chromebooks, like the Inspiron Chromebook 14, a two-in-one laptop with an integrated stylus that, while not as svelte, can do more in general, bringing you better value for the money. Still, if you know exactly what you need out of it, there’s something about it’s cool factor that might make you look twice at the Pixelbook Go.

Write to Patrick Lucas Austin at patrick.austin@time.com.
Each product we feature has been independently selected and reviewed by our editorial team. If you make a purchase using the links included, we may earn commission.
11:16 AM

Watch Out For Google Alert Link Spammers And Malware

Google Alerts is a powerful, free, but lesser-known service from the search giant. If you have not used Google Alerts before, it can provide a way to track and monitor your online reputation, or any term or phrase on which you want to remain “in the know.”


Watch Out For Google Alert Link Spammers And Malware

Watch Out For Google Alert Link Spammers And Malware

The logo of Google, a unit of Alphabet Inc., sits on an Apple Inc. iPhone smartphone in this ... [+] arranged photograph in London, U.K., on Monday, Aug. 20, 2018. The NYSE FANG+ Index is an equal-dollar weighted index designed to represent a segment of the technology and consumer discretionary sectors consisting of highly-traded growth stocks of technology and tech-enabled companies. Photographer: Jason Alden/Bloomberg
© 2018 Bloomberg Finance LP


Here is how it works: You can set the Google Alerts service to email you when your personal name, your business, brand name, or any key search term is included in a media or news source. Most of the notifications come from Google-verified news pages, not static websites, so they are usually trusted sources.
However, a number of reports in the last year or so, including this in-depth post at Bleeping Computer, shows how rogue content creators are building fake news sites to game the Google system and algorithms. The first report I read about Google Alert spam issues came from Search Engine Land.

Lawrence Abrams, in his Bleeping Computer post, says this: “I have been using Google Alerts for many years in order to track various malware and security topics. Over the past year, if not longer, I have noticed a trend where bad actors are injecting malicious sites into the Google search index in order to have them also appear in Google Alerts being sent to users.”
As you would guess, I also love using Google Alerts for basic and some advanced keyword monitoring. The service is simple and useful and even with these warnings it is still worth using. I have a number of alerts set to track topics of interest.
I was not able to replicate Bleeping Computer’s results, but after re-reading his post I figured out why — the main way to avoid this trap is to make sure to choose one particular setting when you first set the alert.

Watch Out For Google Alert Link Spammers And Malware

Watch Out For Google Alert Link Spammers And Malware

 Use this setting to protect yourself from Google Alert spam
Google Alerts Spam-prevention Setting _Forbes TJ McCue
TJ McCue In the screenshot above, you can see the red arrow marking the Google Alert section you want to change. Choose “Only the best results” instead of selecting “All Results” which makes sense if you are wanting to make sure to catch all of the sites, new or old, that may mention your term. But “All results” opens you up to lower quality sites that are recently added and may not yet have been flagged as malicious or harmful.

I am not saying that the “Best Results” setting will eliminate all spam, so you must still be careful with any link you click, however it appears to be the strongest way to prevent bad actors from reaching you via Google Alerts.

Important final note: If you are a website or blog owner, the Search Engine Land post: Could Google Alerts spam hurt your SEO? They explain that you need to do two steps:
  • Report the spam to Google
  • Disavow the link
  • You can do the above in the Google Webmaster support tools. Even if you run a Wordpress blog, you very likely have Google Analytics setup to track your web traffic and from there you can get to the Webmaster tools.

    If you are not yet using Google Alerts, give it a try at that first link above. It will let you start tracking how many people are mentioning you or your brand in the news. You can also set it to help you find a job or freelance work. It is also a great way to keep up with the news on a specific term so you do not get distracted into one of those proverbial rabbit holes. That is why I shared my Ditch The Email Inbox: Compose Gmail With One Click post earlier this week. Stay focused.
    11:05 AM

    Google Adsense – The Easiest Way To Make Money Online

    Google Adsense – The Easiest Way To Make Money Online

    Google Adsense – The Easiest Way To Make Money Online


    Google Adsense – The Easiest Way To Make Money Online


    Do you know that Google Adsense is now the easiest way to earn money online? Google Adsense is like a pay-per-click advertising avenue, only that the pay-per-click revenue goes to place Google Adsense Ads on your website pages.

    For the past few months, Google Adsense has dominated forums, discussions and newspapers all over the Internet. Already, there are tales of fantastic wealth to make and there are millions of people who are just working from home. It seems that Google Adsense is already dominating the internet marketing business and is now considered the easiest way to earn money online.

    The key to success in making money with Google Adsense is to place ads on pages that are getting high traffic for high demand keywords. The higher the cost-per-click to the advertiser, the more you will receive per click from your site. Apparently, it does not pay to target low cost-per-click keywords and place them on pages that do not receive hits. http://www.onlinemoneylover.com

    With everyone being online and clicking everyday, it is no wonder why Google Adsense has become an instant hit.

    Google Adsense – The Easiest Way To Make Money Online

    Google Adsense – The Easiest Way To Make Money Online

    Some people who are new to this market will be proud to know that their homepage is buried somewhere in small advertisements promoting other people's services. But then, when they get the idea that they are actually making more money that way, all doubts and doubts are set to rest.

    There are two major, and clever, factors that some successful webmaster and publisher are learning to mix together to make money easier using Adsense.

    1. Targeting high traffic pages on your website. If you check on your logs, you will find that many of your visitors are taking advantage of the free affiliate marketing resources and eBooks you are offering on your site. In simple words, your ads are working effectively and generating more clicks. It also means more money for you.

    2. No benefit from placing Adsense links on pages that are producing less, or better. By placing Adsense on a free resource page, you will lose the amount of potential customers who are losing from other sites. Difficult, but effective nonetheless.

    When learned to work effectively, both of these factors are actually a good source of getting the least amount of revenue from a high traffic page. Many people are using this strategy to take some extra and cash with Adsense. It is also particularly rewarding to informational sites that focus their efforts on delivering powerful affiliate link-free content to their visitors. Now they can get a monetary benefit on their services.

    With many techniques that people are now learning how to make the easiest money with their Adsense, it is not surprising that Google is trying everything to update and shine their Adsense to maintain a good image. Used to be.




    Google Adsense – The Easiest Way To Make Money Online

    Google Adsense – The Easiest Way To Make Money Online

    Google Adsense – The Easiest Way To Make Money Online



    The possibility of adding a 2nd tier to AdSense is not impossible. With everyone now spending more time in their Adsense and still getting into this line of marketing, there is no doubt about many new improvements. Imagine the smiles on the faces of webmasters and publishers around the world if ever they sign up for sub-affiliates and double or triple the amount they are already earning.

    Now a particularly easy money making feature that is available with Adsense is the ability to filter up to 200 URLs. This gives webmasters the option to block offers from their pages as well as offers from competitors on their websites. Talk about taking only those that are profitable and seem "useless".

    With Google Adsense, the possibilities are limitless. Still someone is likely to take advantage of this easy money process that this internet marketing is doing. If you think more about it, these negative factors can force Google to break Adsense and throw it away.

    Tuesday, October 29, 2019

    9:49 PM

    How to Safely Build More Backlinks to Your Business Website

    Building backlinks is one of the most important and most challenging aspects of improving your search engine optimization (SEO). The better your SEO, the more visible and highly ranked your website is.


    How to Safely Build More Backlinks to Your Business Website
    How to Safely Build More Backlinks to Your Business Website


    Backlinks use hundreds of search engine algorithms to rank your website, but they are a staple. These inbound links are created whenever someone links to your website from their domain. These links increase your visibility on search engines as they usually indicate how important your web page is related to certain search terms. For example, if a lot of 3D printing blogs engage with your 3D printing business, search engines view your website with greater credibility, and when people search for 3D printing, your site ranks higher There is a possibility of doing. Basically, backlinks are a way to indicate that other sites are vouching for you.

    At first you may think that all the links you are getting to your website are taking all; However, not all backlinks are created equal. This was one of the primary strategies in the early days of search engines and SEO, but as algorithms have improved, they have been able to distinguish genuine, quality links from spam links.


    Avoiding low quality links

    How to Safely Build More Backlinks to Your Business Website
    How to Safely Build More Backlinks to Your Business Website

    Broadcasting your website across the Internet will do nothing but harm your search rankings. Search engines are sufficient to refine whether a backlink is positioned in goodwill and where it fits in the context of what is being posted.

    Beware of services that claim they can increase your backlinks and increase your search rankings, because many of them spam your links or enter them into link farms that allow your website to have many, Spam sites like that exist only for posting links. You will have a lot of backlinks, but Google and other search engines can recognize that these links are spam, making them worthless, if not harmful. This can reduce your credibility and your search rankings, which will cause you to have the opposite effect.
    Build good backlinks

    Despite claims that some dozens of services can boast, there is no magic bullet to raise good backlinks; Search engines have built their algorithms to ensure that the system does not cheat. Therefore, when it comes to backlinks, it is best to focus on quality over quantity. Doing so will bring patience and confidence in the value of your content.

    If you want to get a quality backlink, then contact the site which already has a great reputation of Google. The ideal backlink would be posted on a website that is in the same area as you, giving your link good context and relevance. The more your website is linked to the higher ranking pages you have, the more search algorithms will put your website in the same category.

    How to Safely Build More Backlinks to Your Business Website
    How to Safely Build More Backlinks to Your Business Website


    The natural way to get quality backlinks is to have quality content on your website and promote it properly. Many websites for businesses include blogs that are constantly updated, not only with company news, but related content such as their recent trends and latest trends on the industry. Having a good quality blog about your area is a way to get noticed and link to another website. Your blog post highlighting your unique take on the latest industry trend can be taken up by a large publication that covers content in your industry. [Read related article: 6 Things You Need to Launch a Successful Blog.]

    Promote your content through social media and networks within your area Tell others that you are lending your expertise through your blog.
    With whom to link

    It is important that you are promoting your content to reputable websites that will increase your ranking and will not be hindered when they link to you. One way to determine which sites you'd like backlinks from is to study similar sites and competitors and see who's backlinking to their sites. Applications such as Monitor Backlink and Mosaic Link Explorer allow you to study other websites and your own backlinks and view websites that are pro-compliant
    9:31 PM

    How to start a YouTube career without spending tons of money, according to a creator with millions of subscribers


  • The entrepreneur Benji Travis and his wife, Judy, the popular beauty vlogger behind the channel Itsjudytime, film videos for YouTube. 

  • How to start a YouTube career without spending tons of money, according to a creator with millions of subscribers
    How to start a YouTube career without spending tons of money, according to a creator with millions of subscribers



  • What started out as a hobby with no professional equipment or experience has led to a decadelong career online for this Seattle-based family.

  • Benji shares tips on how to grow an audience online on the YouTube channel Video Influencers, which he runs with Sean Cannell, a fellow creator. 

  • Speaking with Business Insider, Benji said starting a YouTube channel didn't require any fancy equipment, and he broke down four basic steps to start an online career. 

  • Click here for more BI Prime stories.
  • If there's one piece of advice an aspiring YouTube creator needs, it's to just start.
    Benji Travis, who has been on YouTube for over a decade, told Business Insider that a creator doesn't need fancy equipment to be successful. He said his wife, Judy Travis, who is popular in the beauty-vlogger community, filmed her first few YouTube videos with a camera that cost less than $50 propped on a stack of shoe boxes.
    Judy, known as Itsjudytime online, was the first in their family to start a channel, and since then, the family has grown to help run over five YouTube channels.
    "She didn't have anything fancy at the beginning," Benji said. "In fact, she had no experience."
    After successfully growing an audience 11 years ago by sharing makeup and beauty tutorials on Judy's channel, the Travis family launched a daily vlog channel in 2011, ItsJudysLife. Both of the YouTube channels have over 1 million subscribers.
    Benji uses his platforms to share tips for growing a successful career online. He and Sean Cannell are the coauthor of the book "YouTube Secrets: The Ultimate Guide to Growing Your Following and Making Money as a Video Influencer." They run the YouTube channel Video Influencers, which has 530,000 subscribers, sharing similar tips.
    Read more: A rising YouTube star with 1.6 million subscribers uses her iPhone and a $30 app to make her video

    How to start a YouTube career without spending tons of money, according to a creator with millions of subscribers
    How to start a YouTube career without spending tons of money, according to a creator with millions of subscribers

    Here are four steps Benji said anyone could follow when they are starting out online:
    Benji and his wife vlog their daily lives on their YouTube channel ItsJudysLife. Benji Travis 1. Choose a passion to share beyond wanting to make money.   When starting a new YouTube channel, it's best to choose a specific topic or theme within your content that you are passionate about sharing. Being passionate about the topic, rather than just sharing it with the goal of making money, will allow your content to build a genuine following.
    "You need a passion for what you're doing," Benji said. "It's got to be beyond just wanting to make money."

    What value do you want your content to provide? Is it to teach someone a new skill? Help them figure out a problem? Or make them laugh? The desire to help someone and provide value will drive your content and should be at the heart of why you are doing it, he said.
    Judy knew a lot about makeup and beauty and decided to share her tips online before making money on YouTube was even a possibility. Her message outweighed any equipment or editing, he said.
    2. Skip the fancy equipment and just start.  Benji said once you narrow down what you want to film, it's best to get started right away. Start with your iPhone or smartphone device, which likely has a good-quality camera built-in.

    Typical DSLR cameras, which you will see some professional YouTube creators using, can cost anywhere between several hundreds of dollars and thousands of dollars. This doesn't count the additional equipment you'll need, such as a tripod.
    But you don't need that.

    The YouTube phenomenon Jennelle Eliana, who gained 1.6 million subscribers within a month of posting her first video, previously told Business Insider that she used only her iPhone X and the $29.99 LumaFusion app to edit her videos.
    "There have been a lot of conspiracies that I have a whole team behind me, but I literally just film and edit on my phone," she told Business Insider.
    Benji says to skip the fancy equipment and use your smartphone. Benji Travis 3. Pay attention to lighting, which will enhance your video quality.  "The more lighting you have, the better," he said.
    Tips for free lighting:

  • Use natural light from a window. Face the window and place the camera in front of the light shining onto you. 

  • Consider filming outside if the light is better. 

  • Gather lights from around your house and place them behind the camera. Point the lights so that they are shining onto you.
  • Paying attention to the way your video is lit will enhance your video quality overall.


    4. Hacks for using what you already own to record your audio. If you are going to spend money on anything, Benji recommends purchasing an external microphone, like a lapel microphone that plugs directly into an iPhone, he said. These range between $20 to $30 on Amazon.

    "What you're seeing nowadays is people using their Airpods as their microphone," he said. "You can use your AirPods as a microphone, and it will capture better audio than what your phone can. That's one little hack that a lot of people don't think about."
    Airpods, or other wireless headphones with built-in microphones, can lay on your lap and record better audio than the phone in front of you. Benji also recommends plugging in headphones with an external microphone into your phone in front of you, similar to using a lapel mic.

    For more on how influencers are profiting from their success online, according to industry professionals and creators, check out these Business Insider Prime posts:
    8:52 AM

    How to Play Rummy Online: Step By Step Guide for Beginners

    How to Play Rummy Online: Step By Step Guide for Beginners
    How to Play Rummy Online: Step By Step Guide for Beginners

  • Card games where you match and discard cards in order to win are called Rummy
  • Classic Rummy is played against other players; online Rummy is played against the House
  • How to play Rummy online is explained in this article
  • Many players have played Rummy card games. Perhaps you did too, in childhood or teenage years before the internet replaced table and card game evenings.
    Rummy games are often modified but the goal is similar in all of them. You match cards to get rid of them. You win if you get rid of all your cards before the other players do.
    When you play Rummy at online Casinos, you don’t play against other players. Thus, the rules change a bit.
    How to play Rummy online then? This article will have you covered.
    How to Play Rummy at Online Casinos The most popular Rummy game online is the Three Card Rummy. You can play the game both for free (here) and for real money (here).
    The gameplay of the Three Card Rummy resembles Casino Poker games:
  • You place your ante bet
  • You get your three-card hand
  • You decide whether to raise or fold
  • You see the dealer’s hand and whether you win or lose
  • Of course, the devil is in the details. So let's get to it.
    The Ante Bet First, your ante bet.
    how to play rummy online: ante bet
    It’s a compulsory bet to make in order to join the game of Three Card Poker.
    No ante bet = no cards for you, pal
    The minimum bet is $1 and the maximum bet is $100. You choose what wager suits your bankroll the most.
    Your 3-Card Hand When you place your ante bet, the dealer gives you three cards.
    how to play rummy online: your hand
    In the classic Rummy, you’d get a lot more cards. And the game would last until one of the players gets rid of all of them by taking new cards and discarding the sets of three matching cards.
    Since the Casino play is fast-paced and requires wagers every step along the way, the rules are modified to suit just that.
    You get three cards and you have the highest chances to win if they are matching. But let’s be honest, that won’t happen most of the time.
    So, instead of looking only if your or dealer’s cards are matching, the points are assigned to your hand. Much like Blackjack.
    Cards Hand Value 2 to 10 Their face value Jack, Queen, King 10 points Aces 1 point Any Pair1 0 points Any Triple (Three of a Kind)2 0 points 2-card suited Run (Straight)3 0 points 3-card suited Run (Straight)4 0 points 1Pair - two cards of the same face, e.g. {2-Clubs}{2-Spades}{5-Spades}, {4-Hearts}{q-Clubs}{q-Spades}2Triple (Three of a Kind) - three cards of the same face, e.g. {2-Clubs}{2-Spades}{2-Hearts}, {q-Hearts}{q-Clubs}{q-Spades}32-card suited Run (Straight) - two consecutive cards of the same suit, e.g. {a-Hearts}{2-Hearts}{q-Spades}, {a-Hearts}{5-Spades}{6-Spades}43-card suited Run (Straight) - three consecutive cards of the same suit, e.g. {a-Hearts}{2-Hearts}{3-Hearts}, {4-Spades}{5-Spades}{6-Spades}
    As you can see from the table, the more your cards are matching, the fewer points you have.
    And that’s a good thing.
    Your end goal is to have fewer points than the dealer.
    The Raise Bet When you see your hand (and its value), you have a sense of whether your hand is strong or weak. In other words, if it can be a winning hand (beat the dealer) or not.
    Based on this judgement, you make the following move: raise or fold.
    If you raise, you place one more bet. It’s equal to your ante.
    For example, if your ante is $1, your raise bet will be $1, too. Thus, your total bet, in this case, is $2.
    If you fold, you lose your ante bet and the game ends.
    how to play rummy: you fold
    The Finale If you fold, you still get to see the dealer’s cards.
    You know, to get that sense of regret in case you folded when you would have won. Or relief after you see you would have lost and the folding was the right choice.
    If the dealer qualifies, you win more
    If you raised, though, you yet to see whether you win or lose.
    The dealer flips their cards face up and you compare your hands. The one with fewer points wins.
    If the dealer qualifies, that is.
    three card rummy: dealer qualifies, you win
    Again, like in Poker, the dealer needs to qualify. In Three Card Rummy the dealer qualifies with 20 or less.
    The dealer qualifying (or not) affects the outcomes of the game.
    Dealer qualifies Your hand has fewer points You win even money on the ante and win raise bet (payout depends on your hand) Dealer qualifies Your hand has more points You lose both ante and raise bets Dealer doesn’t qualify Your hand has fewer points You win even money on the ante and the raise bet is a push Dealer doesn’t qualify Your hand has more points You win even money on the ante and the raise bet is a push In case the dealer qualifies and your hands have the same value, both ante and raise bets are a push.
    three card rummy ends in a push
    Bonus Bet There’s one more bet you can make at Rummy games. It’s a bonus bet, thus, an optional one. That’s why I left it for the end.
    Make the bonus bet in Three Card Rummy only if you strongly believe you will get a really good hand.
    The good hand being anything with 12 points or fewer.
    Obviously, you can make it only before you get your first cards, so, along with your ante bet.
    The better hand you have, the bigger is the payout for the bonus bet.
    For example, in case of suited Run {a-}{2-}{3-}, you get pay of 100 to 1.
    The Payouts of Rummy Games Online While the ante bet always pays even money (1 to 1), the raise and bonus bets have paytables based on your hand value.
    Raise bet paytable:
    Value of Your Hand Payout 0 points 4 to 1 1 to 5 points 2 to 1 6 or more points 1 to 1 Bonus bet paytable:
    Be sure to complete your PokerNews experience by checking out an overview of our mobile and tablet apps here. Stay on top of the poker world from your phone with our mobile iOS and Android app, or fire up our iPad app on your tablet. You can also update your own chip counts from poker tournaments around the world with MyStack on both Android and iOS.
    The promotion presented on this page was available at the time of writing. With some Casino promotions changing on daily basis, we suggest you to check on the site if it still available. Also, please do not forget to read the terms and conditions in full before you accept a bonus.

    8:37 AM

    How to make money as a YouTube gamer in South Africa

    Video games are a popular pastime in South Africa, and many local gamers dream of making a career out of their hobby.

    How to make money as a YouTube gamer in South Africa
    How to make money as a YouTube gamer in South Africa

    It is an incredibly difficult road to navigate, however, which is why there are not many prominent South African gaming content creators.

    This is not to say that making it as a popular gaming content creator is impossible; there are a few South Africans who have made a success of this career.
    MyBroadband asked some of South Africa’s most prominent gaming content creators about the process of building an audience and making great content.
    Getting started Popular gaming content creator Grant Hinds said that prospective content creators need to have a deep drive and willingness to work hard to grow an audience.
    “A lot of people desire to have a channel, but what they actually desire is attention or fame,” said Hinds.

    “You’ve got to be passionate about the execution; about what you’re creating; about what you talk about.”

    Hinds added that prospective gaming content creators should dedicate a lot of time to developing content and an audience, but should not jump into it full-time until it is a sustainable business.
    Sam Wright, editor at Tech Girl and a popular streamer, agreed that one of the most difficult elements of content creation is building a sizable audience. She highlighted that it has taken her years to garner her current following, and that it was still relatively small.

    “I think it starts with sharing your content or stream with your friends, reminding them to engage, and hopefully by sharing through social media and with other like-minded creators your content will travel via word of mouth,” said Wright.

    “Good content gets more eyeballs, in short. But even some of the best content doesn’t get attention if people don’t know it is out there.”
    Hinds believes that it is critically important to be active on as many social platforms as possible.
    “One of mine is Discord, and I’ve found that building a strong discord community has led to the biggest successes.”

    He also highlighted that it is important to know who you’re speaking to so you can create content that appeals to them.

    How to make money as a YouTube gamer in South Africa
    How to make money as a YouTube gamer in South Africa

    Making a living Wright believes that it is incredibly difficult – bordering on impossible – to make a sustainable living through gaming streaming and content creation in South Africa.
    “Most ‘full time’ creators focusing only on gaming are running side hustles like freelance writing, graphic design, etc., or living at home with their folks,” said Wright.
    She added that she makes a living through hosting esports broadcasts overseas; her own gaming content creation is an extra.

    Hinds agreed that only a few, if any, gaming content creators are able to forge a sustainable living through streaming in South Africa.
    “Your income is up in the air; it’s unpredictable,” said Hinds.
    “You’ll have to include some other efforts – for example, I do MC work, and that helps pay for the streaming.”

    However, it is possible to make good money from streaming and other content creation through donations and sponsorships.
    Sustain your content creation

    Wright highlighted that monetisation is not easily understood when looking at basic figures such as YouTube subscribers or social media followers.
    “A small niche creator who makes good content could be full-time and self-sufficient when a YouTuber with 100,000 subs isn’t,” said Wright.
    “The business and monetisation models differ from creator to creator, what they charge for, and where their income streams come from.”

    Hinds agreed, saying that it is crucial to have a good understanding of your business model to ensure you are capable of bringing in the sort of income you hope to achieve.
    “For example, if you can sell your content at a lower subscription model, and it’s affordable for a brand and they’re getting a good ROI, then people will pay – even if it’s just R5,000 a month.”
    He said he gets scared when he hears of people wanting to go all-in on content creation when they don’t have a good business model in place.

    “You’ve got to have it down and have a case study – I’m really scared when people say ‘I’m going to do this’, but don’t have their head wrapped around the business side of having a YouTube channel – because it’s tough.”